Privacy Statement

This Privacy Statement describes our privacy policies and procedures for information provided to us by consumers who visit the Member Services, Inc, (MSI) Web site,, and obtain or seek to obtain MSI’s referral services.

1.      What personally identifiable information of yours or third party personally identifiable information that is collected from you through the web site

2.      The organization collecting the information

3.      How the information is used

4.      With whom the information may be shared

5.      What choices are available to you regarding collection, use and distribution of the information

6.      The kind of security procedures that are in place to protect the loss, misuse or alteration of information under (Name of the Company) control

7.      How you can correct any inaccuracies in the information.

If you have questions or concerns regarding this statement, you should first contact, call us at 1-866-744-CARS (2277), or write to us at Vehicles OnLine; 3604 NW Frontage Road; Bentonville, Arkansas 72712

Information Collection and Use

Vehicles OnLine collects information from our users at several different points on our website.

New and Pre Owned Vehicle Requests
Vehicles OnLine will collect and use your personal information to respond to your requests for information on new and pre-owned vehicles.  When you enter this information on the request form, Vehicles OnLine will collect your name, address, day and evening telephone numbers, email address.  This information will be provided to state franchised new and used vehicle dealers who participate in this program.  If there are no participating dealers selling your desired make of vehicle in your immediate area, we may forward your information to a partner of Vehicles OnLine who will endeavor to fulfill your request.

Vehicle Finance and Refinance
When you apply for a financing loan, we collect your personally identifiable information [such as your name, email, physical address, social security number and birth date] and that of your "co-borrower" should you choose to file a joint application, to process your application request. We use RoadLoans to provide auto financing and refinancing on our site. When you apply for auto financing or refinancing, we will share the personally identifiable information you provide us through your loan application with RoadLoans as necessary for RoadLoans to provide that service. You may view RoadLoans’ privacy policy by clicking here.

Sharing Information with Third Parties

All personally identifiable information provided by our users is used only as the user directs. Unless you give us permission to do so or unless required by law, we do not use or disclose personally identifiable information to any third party unless we notify you in advance of your providing us that information. We may share aggregated statistical information about the use of our site with our business partners. Such aggregated statistical information does not include personally identifiable information. We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our Web site.

We Share Personally Identifiable Information with third parties for the purpose of providing auto financing and refinancing services to you. This information is collected in the form of a loan application and is forwarded to our third part partners via a secure SSL link.

Our third party partners use personally identifiable information to meet your requests for financial products and services, administer accounts, develop new financial products and services and comply with legal requirements. They may also use such information to determine which products or services might be of interest to you. Links to these third party providers’ privacy policy are displayed at the point of this data collection. Please refer to these policies to determine their policy in regard to use of personally identifiable information.

We currently contract with Omniture, Inc. to help manage and optimize our Internet business and communications. We use the services of Omniture, Inc. to help us measure the effectiveness of our advertising and how visitors use our site. To do this, we use Web beacons and cookies provided by our marketing company on this site. The type of information we collect includes the type of vehicles selected by our users, the participating dealers that users are referred to, the pages visited, the pages exited from, etc. By supplementing our records, this information helps us learn things like what pages are most attractive to our visitors, which of our services most interest our customers, and what kinds of offers our customers like to see. Although our marketing company logs the information coming from our site on our behalf, we control how that data may and may not be used. If you do not want to help us learn how to improve our site, services, offers and marketing strategy, you can “opt-out” of this website analysis tool by clicking here.


We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on our Web site.


We obtain your permission prior to posting your testimonial on our website. When you decide to provide a testimonial, we publish your first name and last initial along with the city and state in your testimonial. To opt-out of having a testimonial on our page please email us at 1-866-744-2277.


If you use a bulletin board, blog, or chat room on this Web site, you should be aware that any personally identifiable information you submit there can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to submit in these forums.



Technical information collected from your web browser (IP address and permanent cookies) is gathered for routine web site maintenance and for purposes of assessing the effectiveness of our products and services. If you choose not to accept cookies, you will still be able to access all pages throughout the Vehicles OnLine web site, but may receive cookie notifications and popup windows more frequently. Some of our business partners (e.g., advertisers) use cookies on our site. We have no access to or control over these cookies.


If you enter your name, address, phone number, and email address into the user profile page on our website, this information will be retained, on your machine, in a cookie that will be used to pre-populate those fields on the user profile page should you return to the website at a later date.


Email Communications from Vehicles Online

Vehicles OnLine will send you emails restating the information that is provided to you on our website and asking you about the experiences that you have with our participating dealers. These communications are intended to serve as a customer service follow-up and to gather information about the effectiveness of our products and services. If you wish not to receive or to stop receiving these email communications, please email us at


Safeguarding Your Personal Information

Vehicles OnLine uses a variety of security safeguards to protect your information from loss, misuse, alteration or destruction. Access to your personal information by MSI's employees and other authorized parties is provided on a "need to know" basis. In addition, all employees must sign a Privacy Pledge, which indicates that they are aware of MSI’s privacy policies regarding using and disclosing information.

If a user’s personally identifiable information changes (such as zip code, phone, email or postal address), or if a user no longer desires our service, we provide a way to correct, update or delete/deactivate users’ personally identifiable information. This can usually be done by emailing our Customer Support at, call us at 1-866-744-CARS (2277), or write to us at Vehicles OnLine; 3604 NW Frontage Road; Bentonville, Arkansas 72712.


The security of your personal information is important to us. When you enter sensitive information (such as credit card number and/or social security number) on our registration or order forms, we encrypt that information using secure socket layer technology (SSL). To learn more about SSL, follow this link About SSL.

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

If you have any questions about security on our Web site, you can send email us at

Security Breaches

Please contact or 1-866-744-CARS (2277) to report any known or suspected privacy or security breaches or to submit a privacy related question or complaint. After receiving your inquiry, we will respond within five business days. MSI reserves the right to modify or amend the Privacy Statement at any time and for any reason. We will post these changes prominently on our website 30-days prior to implementation.  Should we make Material Changes to this policy, we will notify you here, by email, or by means of a notice on our home page. We will make the current version of the Privacy Statement available to you at the Vehicles OnLine Web site.


Last Update

This Privacy Policy was last updated on June 28, 2010.


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